The iconic Mercedes-Benz 3-pointed star is one of the most recognizable car logos in the world. The Mercedes-Benz logo has been refined over the years, but the Mercedes-Benz logo’s meaning has remained consistent. Learn how the values of the Mercedes-Benz company have informed their logo, just as they’ve informed how these vehicles look on Rye streets. Then come check out our inventory of new vehicles!
The History of The Mercedes-Benz Logo
In 1890, Gottlieb Daimler founded the car company that would become Mercedes-Benz. Eventually, Wilhelm Maybach and Emil Jellinek would take over the company, but Daimler’s sons remained involved in the company for years.
One day in 1909, the two brothers remembered a postcard that had been sent by their father in 1872. On the postcard, he had marked the location of their family home with a distinctive 3-pointed star. In honor of their father, the brothers acquired the logo and started emblazoning it on all of their vehicles.
Initially, the logo was blue. Then, it was given a laurel border in 1926. Finally, the color of the Mercedes-Benz 3-pointed star was changed to silver in 1934, making it the logo we recognize today.
The Mercedes-Benz Logo Meaning
The Mercedes-Benz logo’s meaning partially comes from the above story. It serves as a reminder of where the company started: in the dreams of one man who wanted to engineer the ultimate performance vehicles. However, the Daimler sons also had another meaning in mind.
The Mercedes-Benz 3-pointed star was meant to represent the company’s drive for universal motorization. Each point on the star represents a different environment: Land, Sea, and Air. The Daimler brothers believed that their company would one day conquer all three. That’s something to think about as you drive around Stamford!
The Mercedes-Benz AMG® Logo
The Mercedes-Benz AMG® logo can appear cryptic in comparison to the Mercedes-Benz 3-pointed star, but it actually also has a fairly simple and sentimental meaning. The Mercedes-Benz AMG® logo is made up of two parts:
- The right side of the Mercedes-Benz AMG® logo depicts a cam, valve, and valve spring. These are crucial engine components, and they symbolize the passion for engineering involved in the creation of every Mercedes-Benz AMG® engine.
- The left side of the Mercedes-Benz AMG® emblem depicts an apple tree beside a river. This is the historic coat of arms of the hometown of the Daimler sons, Affalterbach, Germany, where the Mercedes-Benz AMG® headquarters is located.
If you’re lucky enough to drive a Mercedes-Benz AMG® vehicle around New Canaan, you can know that your car is built with passion and care.
Come to Mercedes-Benz of Greenwich to Learn More About Mercedes-Benz Vehicles
To really understand the passion that goes into Mercedes-Benz vehicles, come check out our dealership in Greenwich. You can browse our new lease specials and try to find exactly the right Mercedes-Benz for you, or you can chat with our finance team and see what they advise. We’re here to help with any questions you have along the way.
